Clothes have many uses. Besides a way of protecting our bodies from external elements, clothes also reflect our personalities; mirror our moods and confidence; and communicate unspoken thoughts to other people. Clothes can have a strong influence in not only on individuals, but also on groups of people as well.
For example, groups of professional people will generally wear clothes that are considered business wear. Wearing these clothes, business people feel more confident that they will be taken seriously, as opposed to someone who might be wearing non-business clothes such as blue jeans and t-shirts.
Our use of clothes to express our individuality usually begins when we are entering the teen years. Wanting to express ourselves, we look for clothes that speak of our personality. Many times, it's the part of the personality that is striving to be accepted, so naturally teens are drawn to clothes that are very similar to their peers.
In addition to expressing our personality, clothes also serve as non-verbal communication. If a person is feeling like they don't want to be approached, they might wear grey or black; while a person who wants to build trust might wear something blue. On the extreme, if a person is trying to turn the head of another as a way to express interest, they might opt to wear something that is more sexually appealing.